The LEGO Company History

The LEGO Company History

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Ole Kirk Christiansen, who established his workshop in Billund in Denmark in 1932, made wooden furniture and toys. The business was not very profitable and he struggled through the first 30 years. In 1934, he decided to concentrate on toys and changed the name of the company to LEGO. This is a contraction of “leg godt” which is the Danish word for “play well”.

The company expanded into other Nordic countries in the 1960s. The company also invented a smaller brick that was suitable for smaller hands, and named it DUPLO after the Latin word duplex (two-fold). This allowed children to build more intricate models.

In the 1970s Lego began to add new features to make their products stand apart from the other brands. For instance, they introduced a range of different faces to their minifigures. This change made the characters more realistic and capable of expressing different emotions and facial expressions. The Lego Group also added wheels to its bricks, which opened the possibility of making vehicles and other machines that move.

The next big step was to introduce themed themes systems within the systems that allowed users to create a particular world or a specific situation. This allowed the company to increase its brand’s recognition and helped them appeal to an increasingly younger audience. The company also increased its production by opening factories in South Korea and Malaysia.

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